Brand Strategy: Audit, Positioning and Stewardship
"A brand that captures your mind gains behavior. A brand that captures your heart gains commitment" - Scott Talgo, brand strategist
Your brand represents your customer's perception of your product and service. The overall goal is to consistently deliver your brand message with every customer interaction. The brand
strategy starts with an initial audit (for existing businesses), agreeing on a positioning statement and philosophy, and finally developing a company-wide buy-in (stewardship) and execution.